With about 1.7 billion websites, you have a lot of competition.
Your website is crucial to your business. The primary challenge today is to get a hold of search engine traffic, lasso it, and direct it straight to your site.
To be successful, you need to understand where you are starting from, where you want to go, and how to develop a plan to get there.
What do your visitors look like right now?
- How many visitors?
- Where are they coming from?
- How often are they visiting?
Don’t have the answers? Google Analytics is perfect. It’s a free platform that will let you know what your current visitors look like and will track the traffic to your site.
What do you need in your plan to increase traffic?
- SEO optimization
- Social Media presence
- Fast Loading website
- SSL security
These are my favorite areas of opportunity because they are going to give you the biggest bang for your buck.
SEO Optimization
Search engines have become the phone books of today. If your website is not visible on the first page of the visitor’s search, you will be ignored. Understanding and using things like keywords and internal and external linking can make a big difference. I have seen firsthand how using these tools in the right way can help you climb from the back of the pack to one of the top dogs.
Social Media Presence
You don’t need to be on every platform. Find out where your ideal audience hangs out and be there. Most businesses do well with a combination of Facebook, LinkedIn, and Instagram. Once you set up your page or profile, make sure you are posting consistently. You don’t need to necessarily show up every day, but once you decide on your schedule, keep it the same. Along with consistency, be interesting and engaging. It is important to give people a reason to pay attention to you and want to find out more about you by visiting your site.
Fast Loading Site
Dipping visitor numbers? Your site speed could be the problem. Even a second delay can reduce customer satisfaction by almost 16%! How do I make it faster? Good housekeeping of your plugins and expired headers and themes, removing unnecessary line breaks and spaces, and using adaptive images are the biggest things that you can do to lighten your site load and speed up the processing.
SSL Security
SSL stands for Secure Sockets Layer. It is an established encrypted link between a server and a client. Why is it important? When your site has an SSL, it shows your customers that you take their security very seriously. It builds their trust when they know their transactions are secure and confidential. Implementing a security certificate also provides better search engine ranking and priority by Google.
I created my business to help business owners like you improve your rankings and drive more visitors to your site.
I have helped many companies just like yours jump ahead in the rankings.
Imagine what it would look like for your business to rank at the top.
Book a discovery call today and let’s find out.
