ECOMMERCE SITE CASE STUDY
Update on this case study: Dana sold the store. We helped create a new site for her here: https://www.danafehrenbachdesigns.com/
Ecommerce Site Increases Store Revenue, Over $10,000 in Sales During COVID-19 Shutdown
Waterfront Graphic Design: A Designer Who Cares About the Community
“Amy really listened. She didn’t try to sell me anything, and she was very humble. She’s good at what she does. Anytime I had a problem, Amy was quick to fix it.”
– Dana Fehrenbach, owner of D Marie Knit and Fiber
Ecommerce Site Up Just in Time for Shutdown, Over $10,000 in Sales During Closed Physical Store
Dana said she was thrilled with how quickly Amy built the e-commerce website.
“Amy understood there was a real need for me to get my site up because my physical knitting shop was shut down,” Dana said. “Without Amy, I would have had an $800-a-month warehouse for my shop. Amy helped me set up pick-up locations and shipping capabilities through my website, so I could still sell my product even when my store was closed.”
Thousands of dollars’ worth of yarn sat in Dana’s basement, and Amy helped her market and sell it on the store’s website. Throughout April, with a combination of website and retail sales, Dana sold $12,000 of that yarn, which kept her business afloat. Today she continues to put discounted items from the shop on the website.
“Because of Amy’s design work, my marketing efforts are now more connected,” Dana said. “I list knitting patterns on an international site, and Amy linked them to my site. The amount I paid for Amy’s services was worth it. I’ve recommended Amy to many people who’ve seen my website and commented on how good it looks.”
Dana Fehrenbach, owner of DMarie Knit and Fiber, Prairie du Sac, Wisconsin
- DMarie Knit and Fiber’s e-commerce website went live April 6, 2020
- Since going live, the site has sold $16,000 in product (not including in-store sales)
- During the COVID-19 shutdown, DMarie sold $10,700 in product through the website (April 6 – May 31, 2020), helping to keep the store from going under while the brick-and-mortar shop couldn’t be open (not including items paid for by other methods, such as cash or check)
“Because of Amy’s design work, my marketing efforts are now more connected. I list knitting patterns on an international site, and Amy linked them to my site. The amount I paid for Amy’s services was worth it. I’ve recommended Amy to many people who’ve seen my website and commented on how good it looks.”
— Dana Fehrenbach, owner of D Marie Knit and Fiber
ABOUT WATERFRONT GRAPHIC DESIGN
©2022 Waterfront Graphic Design, LLC. All rights reserved.