LOGO QUESTIONNAIRE

Client Name *

Address *

Phone *

Email *

Best way to contact you *

How would you describe your services and/or products? *

What are the long-term goals of your company? *

Why do you want a new logo? *

Who are your main competitors? *

How are you different from your competitors? *

What's the age range of your target customer base? (Helps in creating an overall feeling and impression of the logo). *

Do you have a tag line? If so, would you like it stated along side your logo? *

Do you have any specific imagery in mind for your logo? *

Do you have any color preferences or existing brand colors? *

Do you have any colors that you do not wish to use? *

What adjectives should best describe your logo? What feeling or message do you want your logo to convey to those who view it? *

How do you prefer your logo to be worded or written out? (Example: thedesigncubicle or the design cubicle) *

How would you like the typography to appear? (Example: script, bold, light, hand drawn, custom lettering). *

Where will your logo be used? (Example: print, web, apparel, promotional items..if the primary usage is for the web, typically horizontal logos work best). *

What's your preferred deadline, time frame or exact date of completion? *

What is your budget? (Your budget will dictate how many conceptual concepts and round of revisions you will receive). *

Would you like any additional design services to be packaged with your new logo? (Example: business cards, envelopes, letterheads, etc.) *

Would you like the logo sized for social media sites? If so, which sites? (we don't supply you with social media sized unless you request one because social media sites change their requirements frequently). *

What logos appeal to you and why? *

Are there any additional comments or questions? *

LOGO QUESTIONNAIRE

608.669.4677

amy@waterfrontgraphic.com