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What is Responsive Design and Why Does My Site Need it?

Have you ever gone to a website on your phone and the site looks like a desktop site? And then you have to zoom up and in and around in order to see the content of the page?

Frustrating right?

That happens because the site is not mobile-friendly.

It’s all about the RWD.

What is that?

Responsive web design (or RWD design) describes a modern web design approach that allows websites and pages to display by automatically adapting to all screens. Whether it’s a desktop, a laptop, a tablet, or a smartphone. It keeps images from being larger than the screen width.

How does it work?

The key is Cascading Style sheets (or CCS). CSS is a rule-based language for styling the web page. You can change the appearance and the layout of a website using CSS. Using it in the site design can also save a lot of work, as you can control the layout of multiple web pages all at once.

Why should I have it?

  • From a price standpoint, having a site that is based on responsive web design is easier to manage. It is just one site versus two and you don’t have to make changes twice. You work off of and update one single website.
  • Close to 75% of online searches come from mobile devices. You want to provide your site visitor the best experience possible. Having to take the extra time of scrolling, zooming, or panning just to visit you could turn off potential buyers.
    • You also get better ranking on your site on Google for having a mobile version.
    • It improves lead generation, sales, and conversion rates.

How do I get it?

If your site isn’t already responsive, it IS possible to convert your current static site into a responsive one.  If you are savvy with website design, there are instructions out there to do it yourself.

My advice?

Book a call with me and let me do it for you.

How to test if your site is Responsive/mobile friendly: https://search.google.com/test/mobile-friendly

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