Your website is the first impression your business has with potential customers. It’s also the first point of contact for people who are hunting for information about your business and industry. What content should be on your website?
There is no one-size-fits-all strategy for website content. All businesses are different, however, all businesses benefit from well-organized and user-friendly websites.
Creating a well-planned website takes time, thought, and effort. However, it’s worth it in the long run if you have the patience to see it through.
Here we’ll give you some tips on how you can create a website that will help grow your business over time.
Create Website Content That Positions Your Business as the Industry Leader
The best place to start when creating your website content is with your business’s brand story to build trust with customers. This should be placed in a conspicuous section of your “home” page.
Tell your target market what to expect when working with you and explain your place in the industry.
What target audience do you serve?
How do you help people?
What makes you stand out from the competition?
The “home” page is a great place to show off your company values and mission statement if you have them sorted out. Some businesses like to share their vision statement too as a way to resonate and connect with ideal customers.
It’s important to keep in mind, when establishing your message as the industry leader, to answer your client’s question, “Why should I care?”
Inform People About Your Products & Services: What Problems Are You Solving
On your “products” page, you want to dive deep into the products you offer. Use your “products” page to tell customers about the pain points your products solve for customers.
If your products are related, you can also write about how your products are better than their competitors. If your products are completely different, you can tell customers why they should select your company.
Feeling stuck with the right words here? Try asking your past clients questions that will help you inform your new ones about the value you bring.
The content should answer the client’s question, “What’s in it for me?”
Show Your Team Members & Community Partners: Let Customers Know Who You Are Working With
If your company has a team of people, they can be featured on your “team” page. You can then list the roles of each team member and any relevant qualifications.
On your “team” page, you can also feature any partnerships you may have. You can list the name of the partnership, the length of the partnership, how many customers you’re assisting with the partnership, and the long-term impact of the partnership.
If your company is a local business, you can also feature any community initiatives you are part of. This can include sponsoring community events or donating products for raffles.
This page answers the client’s question, “Who would I be working with here?”
About Page: Who Are You and How Do You Help Clients?
You want to start off on your “about” page with a strong opening sentence that tells customers what your business does and who you are. You can also include customer testimonials in this section.
Next, you want to mention any industry awards your company has won and include information about your company’s history. Include any social media stats for your business, the website’s URL, contact information, and any services you offer.
Again, establish yourself as an industry leader here, and help your ideal audience want to do business with you.
This page answers the client’s question, “Can I trust this company?”
Call To Action: Tell The Customers What To Do Next
The final step for nearly every section of your website is to include a call to action (CTA). Tell customers what to do next.
This CTA can be as simple as “learn more,” “enroll in our course,” or “call us.”
A strong call to action is crucial for driving traffic to your website.
The CTA’s should not be vague or confusing. Make it easy and inviting for customers to click on your call to action, so it’s clear what your customers are getting when they click that CTA button.
The Bottom Line: Website Developers Like Me Can Help
As you can see, creating a website takes a lot of work. However, it can be worth the effort if you’re looking to grow your business.
Whether you’re looking for a new website design or an upgrade, this checklist will help you create website content that promotes your brand and draws in new customers.
If you have any questions or comments, feel free to contact us.
We hope this article helped you on your journey to create website content!
Of course, Waterfront Graphic Design is always here to help you build the business-producing website of your dreams.