You spent money on your website, is it really working for you?
There are certain ‘must-haves’ that may be missing from your site. If they are, you could be turning away prospective clients and sales, and hurting your ROI.
Here are the top things that you need to make sure your site has:
- Your Brand
Within seconds, your visitor needs to be able to know who you are and what you have to offer. Your words and images need to connect with your ideal audience. Your brand needs to be front and center featuring your specific colors, font, personality, and messaging representing your brand and what you have to offer. Make sure you are speaking about your ideal audience’s needs. Instead of just talking about yourself, make sure you are talking about what you have to offer and how it can solve your visitors’ problems.
- Contact Information
This seems obvious, but you would be surprised how many businesses don’t offer a way for their visitors to easily reach them. If they can’t reach you, how can they take advantage of your product or service? Ideally, your contact information should be on the header and footer of each and every page.
- Easy Navigation
If your site is not responsive and easy to move around from feature to feature, page to page, your visitor will quickly leave—frustrated—never to return. Things like broken links and slow navigation don’t help you, but do they help your competition.
- Up-to-date information
Personally, I have nothing against 2015, but your website shouldn’t still be featuring any content or events from that year, or highlight any information that isn’t current. An old, out-of-date site leads the visitor to think that you are probably out of business. It hurts your reputation and opportunities for new customers and the new sales dollars they bring.
- Content that Provides Value
Making sure that you deliver quality content not only identifies you as an expert in your field but also helps with SEO. Regularly adding blog posts that provide value helps show your customers that you care and builds your authority with Google.
- Call to Actions
Do your visitors know what to do when they land on your site? Should your visitors book a discovery call with you? Do you have products you would like them to buy? Is it a lead magnet you would like them to download? Spell it out. If you are leaving them to guess where to go, count on them leaving— and kiss those sales goodbye.
- Mobile-Friendly Design
Just because this is a mobile-driven society, it doesn’t mean that all sites are mobile-friendly. So many sites out there still aren’t. Is yours? Recent studies have shown that over 80% of internet users own a smartphone and the trend to use those over desktop computers for browsing is increasing. Google says that 61% of users are unlikely to return to a mobile site they had trouble accessing. Bye-bye ROI!
Do you know how your site is doing?
You should know.
We can tell you.
AND, we can help you do what you need to improve it.
Schedule a FREE call with me today.