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What’s the Big Deal About Mobile-First Design?

Yeah, Mobile-First design— it’s kind of a big deal.

Kind of a really big deal.

The number of users searching on mobile phones is continuing to rise. By 2025, that number is expected to jump to 72.5%!

So, it makes sense that it is important to set up the user experience and design of the website from the mobile perspective first.

Hence “mobile-first.”

It means that in mobile-first design you need to make your digital products readable on smaller screens. This allows more accessibility to people who might have limited vision capabilities. And when your designs help people with sight impairments, they’ll also help everyone else. It’s part of your ripple effect.

Mobile-first also means content first. That means putting your most important content, the most important as far as your user is concerned, as soon as possible on your page. This also makes your content accessible to anyone with cognitive disabilities.

The icing on the cake is that Google’s algorithm favors mobile-friendly websites. 

 What Google says about that:

“Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. […] We started using mobile-friendliness as a ranking signal on mobile searches. […] We’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

By providing the best user experience possible on mobile, not only do your chances of being seen increase but if your website is also engaging, your conversion rates can increase as well.  (WARNING: Shameless plug ahead—If you don’t already have a really great site, book a call with me today.)

A smartphone is laid down and builders are around to put in some design.

Here are some simple tips when it comes to mobile-first design:

  1. Mobile-first = content-first 

As I talked about earlier, when it comes to mobile-first: Content is king! You need to give your user the content they are looking for first. Even better, simply get rid of any other fluff. Anything else could possibly clutter up their user experience.  And like in your car, your mind, and your closets, clutter here is a bad thing.

  • Easy navigation

Make sure you have your secondary elements in easy-to-reach navigational buttons. You can do this by using a standard hamburger menu. It’s called that because, yes, it resembles a hamburger. It works because users know how to go to the hamburger menu to find what they are looking for.

  • Simple, simple, simple

When it comes to the mobile user experience, no one wants to battle with extra elements like ads and pop-ups. Make sure that you are limiting your visual real estate to ONLY include what your visitor is there to see. Keep important elements like your calls-to-action neat and tidy. In context calls-to-action, like the one I cleverly tucked in above, work great.

Here it is again if you missed it : (WARNING: Shameless plug ahead—If you don’t already have a really great site, book a call with me today.)

The main point of all of this is simple.

Keep the user in mind.

If you aren’t giving them a great experience, they’ll head somewhere else and spend their money.

It’s your job to make sure that doesn’t happen, and I can help with that. Connect with me today.

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