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20 Great Questions To Ask When Making A Website Revamp

You’ve poured your heart into building a successful business. But is your website reflecting that passion and professionalism?

In today’s digital world, your website is your storefront, your handshake, and your first impression all rolled into one.

So before diving headfirst into a website revamp, pause. Ask the right questions to set your business up for online success.

Neglecting key details could derail your revamp, wasting precious time and money. By asking questions that dig into your current landscape, define the project scope, and plan for seamless execution and maintenance, you’ll revamp with purpose.

Your refreshed website will better attract and engage your target audience, provide a smooth user experience, and align with business goals.

Don’t take the plunge blindly – at the end of this article are 20 great questions that guide you to website revamp success.

Planning and Executing a Successful Website Revamp Strategy

Conducting a website revamp is no small feat and requires significant planning to do right. As a business owner, you need to determine why a revamp is necessary and define specific goals before getting started.

Recent studies show over 70% of website redesign projects cost more and take longer than anticipated.

Why Ask Questions?

Asking the right questions upfront helps set proper expectations, identify challenges, and determine the best approach. Every website has a purpose—whether generating leads, facilitating e-commerce, or simply sharing information. You need to understand your current website’s strengths, weaknesses, and analytics to establish redesign goals and priorities. Reviewing user data and testing also provide insights into how people currently interact with your site.

Once the landscape is understood, you can define the scope of changes needed. Do you need a complete overhaul or a simple refresh? What new features will improve user experience? How much can you budget for the project? The more details hammered out in planning, the smoother the execution.

Seamless Transition

A website redesign should never disrupt your business or online presence. Decide how to transition content and accounts to the new site without losing search engine optimization. Work with designers to establish a mobile-friendly, responsive site that displays equally well on all devices.

Post-Launch Success

The work doesn’t end after the new website launches. Monitor performance with analytics tools and make ongoing updates to content. Designate someone to manage the site and make future improvements. Measure success based on key performance indicators like higher traffic, user engagement, and conversion rates. With strategic planning, budgeting, and selecting the best approach, a website redesign can yield powerful results. But as in the story of the three bears, take the time to get it “just right.”

a sample of website revamp conceptualized in a board

Understanding Your Current Website Landscape

Identifying your primary goals

Asking why you have a website and who it serves helps determine what needs improvement. Studies show that 68% of customers won’t return to a website that doesn’t meet their needs. Understanding your goals, like selling products or providing information, ensures your revamp aligns with them.

Before revamping your site, determine your main objectives and target market. Are you focused on lead generation or e-commerce?

Knowing your audience

Your audience’s demographics and behaviors shape your site’s content and features. If you’re unsure who visits your site, analytics tools can provide insights.

Understanding your audience’s demographics and behavior helps in optimizing the site to meet their needs. Studies show that tailored content boosts engagement and conversions, thus, targeting the right people means higher traffic and engagement.

Evaluating strengths and weaknesses

Take time to evaluate your current site’s strengths, weaknesses, traffic, and user engagement. Review your site objectively to pinpoint what’s working and not.

Maybe your content is solid but the design is dated. Or navigation confuses visitors. Look at user experience, functionality, content, and metrics like time on site.

Be open to feedback, then build on strengths and address weaknesses.

Checking analytics and testing

Analytics show how people interact with your site so you can make data-driven changes. If you haven’t done user testing, it’s worth the investment.

According to surveys, over 70% of small businesses are unhappy with their website’s performance but don’t regularly track analytics or conduct user testing.

Watch real visitors navigate your site. Note where they struggle and what they find helpful. Use those insights when revamping.

Reviewing competitors

Analyzing what competitors are doing well helps in improving your own site. See what competitors are doing well to get ideas and stay on the cutting edge. But don’t copy them outright.

Focus on what makes your business unique. With a strategic revamp tailored to your needs, you’ll stand out from the crowd.

With research and planning, you’ll revamp your site to better serve customers and meet key objectives. Asking the right questions upfront leads to a strategic website that delivers real results.

Choose a CMS and follow branding guidelines

Select a content management system (CMS) that meets your needs and technical abilities. Following your brand style guide ensures visual consistency and recognition across platforms. Studies show consistent branding boosts sales and customer loyalty.

Plan for optimization, responsiveness, and maintenance

Having an SEO strategy, mobile-friendly and responsive design, and a plan for updates are key to post-launch success. You need to track analytics, regularly add fresh content, and designate someone to manage the site. Successful websites are dynamic, not static. With continuous improvements, your revamped site will yield results and stay competitive.

Defining the Scope of Your Website Revamp Project

Before diving into a website revamp, define the scope of your project clearly.

Decide whether you need a complete redesign or just refreshed content and styling. Adding new features impacts timeline and costs, so prioritize must-haves. Most small businesses spend between $5,000 to $30,000 on a website revamp. Develop a realistic budget and schedule to avoid delays or cutting corners.

What aspects of the website do you want to keep, and what needs to change?

This helps set realistic expectations and ensures the revamp addresses key issues. Studies show 60% of redesign projects fail due to poor scoping.

Do you need a complete overhaul or a refresh of the existing design?

A refresh updates the visual design and content, while an overhaul rebuilds website architecture and functionality. Depending on your needs and budget, determine the level of change required.

What new features or functionalities are you considering adding?

Adding e-commerce capabilities, a blog, or a resource center are common requests. Discuss options with your web partner to determine what’s feasible within your timeline and budget.

What is your budget and timeline for the website revamp?

Set a budget with a 20% buffer for unforeseen costs. For timelines, smaller refreshes may take 2-3 months while overhauls 6-12 months. Account for content creation, design, development and testing.

Defining the scope provides a shared understanding of the work required between you and your web partner. Be open to feedback on unrealistic expectations – websites have technical limitations and revamps take significant time and resources. With a detailed scope and timeline in place, you’ll avoid budget overruns, scope creep, and launch delays to ensure a successful website revamp.

Post-Launch Maintenance and Optimization

Post-launch, ongoing maintenance is critical to a website’s success. According to research, outdated website content and lack of optimization are the top reasons why visitors leave a site.

Why ask about analytics tools?

Using web analytics tools helps to track how visitors interact with your new website. Questions about which tools you will use encourage thinking about key performance indicators to measure, like traffic sources, page views, and conversion rates. This data provides insights into what’s working and not working so you can make improvements.

an analytics tool

Why plan for ongoing content updates?

Websites require frequent content updates to remain relevant and rank well in search engines. Asking how content will be updated and who is responsible ensures a process is in place to keep content fresh, engaging, and optimized. This also prevents technical issues like broken links or images over time. According to studies, content older than 6-18 months starts to become less relevant.

Why define key responsibilities?

Clarifying who will manage the website after launch is key to its success. Without clear ownership, critical tasks like content updates, SEO, security, and maintenance may be neglected, compromising the website’s performance and integrity. Delegating responsibilities also prevents overreliance on the design firm for support, which can become costly long term.

In summary, launching a new website is only the first step. To maximize your investment, ongoing maintenance, content updates, analytics tracking, and clearly defined roles are essential. Frequent check-ins and incremental improvements will keep your site optimized, secure, and achieving your key business goals. With the right maintenance plan in place, your revamped website will serve you well for years to come.

The 20 Great Questions to Ask When Making a Website Revamp

Understanding the Project:

  1. What are your reasons for wanting to revamp the website?
  2. What are your main goals for the revamped website? (e.g., increased brand awareness, lead generation, improved user experience)
  3. Who is your target audience?
  4. What are your brand values and voice?
  5. Do you have any specific branding guidelines you want to follow?
  6. What is your budget for the revamp?
  7. What is your desired timeline for completion?

Evaluating the Current Website:

  1. What aspects of your current website do you like and dislike?
  2. What features of your current website work well, and what could be improved?
  3. Are you happy with the website’s performance in terms of traffic, conversions, and user engagement?
  4. Have you conducted any recent website analytics or user testing?

Planning the New Website:

  1. What are your priorities for the new website design? (e.g., functionality, aesthetics, user experience)
  2. Do you have any specific website functionalities you want to include? (e.g., e-commerce, contact forms, live chat)
  3. Do you have any website design preferences or inspiration sources?
  4. What are your content creation capabilities and needs?
  5. How will you handle website maintenance and updates after the revamp?

Success Measurement and Collaboration:

  1. How will you measure the success of the revamped website?
  2. What communication approach would you find most helpful for staying informed on project progress?
  3. Who will be the primary decision-makers on the project?
  4. What are your expectations for the website development team?

By asking these questions, you can gain valuable insights, set clear expectations, and ensure a successful website revamp that meets your business goals.

Website Revamp FAQs

Why ask about the primary goals?

You need to determine the main objectives of your site to ensure the redesign achieves them. Is it lead generation, e-commerce, or showcasing a portfolio? The goals will shape design and functionality. According to one study, 91% of small businesses say having clear business goals is key to website success.

Why identify the target audience?

Knowing your audience, including demographics and behavior, allows you to tailor the site to their needs and interests. You can focus the content, visuals, and features on what will resonate most with them. Some 58% of companies say understanding the target audience is essential for an effective website.

identifying your target audience

Why review the current website?

Analyzing strengths, weaknesses, performance, and user experience provides a benchmark to build upon. You can leverage what’s working and improve what’s not to boost key metrics like traffic and conversion rates. According to one survey, 75% of companies revamping their website found reviewing the current site invaluable.

Why consider competitors?

Seeing what competitors are doing well on their websites gives you ideas and insights into current best practices. You may identify opportunities to match or even outperform them to gain a competitive advantage. Studies show that 38% of companies evaluate competitors’ sites before a redesign.

Why define the scope?

Determining what to keep and what needs changing, whether a full overhaul or refresh, and any new features ensures everyone’s on the same page about the scale and specifics of the project. Having a clear scope helps set the budget, and timeline, and manage expectations. Some 63% of companies say defining the scope is key to a successful website revamp.

Why ask about transition and maintenance?

Having a plan for launching the new site, managing the transition to avoid issues like SEO disruption, and ongoing updates help ensure long-term success. According to surveys, 41% of companies think beyond the initial redesign to plan for managing and optimizing the site over time.

So don’t let your website’s design stagnate and underperform.

By taking the time to thoroughly evaluate your current site and asking the right questions upfront, you’ll set your business up for online success.

This list of 20 great questions equips you with the insights needed to scope an effective website revamp.

Asking about goals, audiences, strengths, competitor analyses and more allows you to align the redesign with strategic business objectives. Defining the right CMS, features, budget, and post-launch metrics ensures proper execution. Planning for a seamless transition, optimized SEO and responsive design guarantees optimal user experience.

Approach your website revamp as an opportunity to boost conversions and grow your business. Let these questions guide you in creating an improved online presence that drives results. The effort you put into planning will directly impact how well your refreshed website connects with customers.

Now with all these guide questions to help you, you are still so confused about how to start changing your website from being stuck in the past to showcasing a modern, mobile-friendly design that drives results.

Here’s when you can count on Waterfront Graphic Design. We specialize in breathing new life into websites for small businesses. But don’t just take our word for it, go and check out our previous projects.

When you work with us, you’ll get:

  • Modern, mobile-friendly design.
  • Clear, compelling content.
  • Improved user experience.
  • A website that reflects your brand.

Stop settling for mediocrity. Unlock a website that works for you, 24/7.

Contact us today for a free consultation!

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