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9 Must-Have Website Features To Outshine Your Competition Now

Many business owners today think their business will thrive with a great product, service, or idea.  But in our hyper-connected world, more than that is needed to cut through the noise.

Don’t underestimate your website – it’s your digital storefront, your most convincing salesperson, and your one shot at a great first impression.

And with website design rapidly evolving, how do you ensure yours has the website features that will make prospects choose you over competitors?

The key is understanding website design trends. Recent studies show certain features engage users better, build trust quicker, and drive conversions higher.

This article reveals the website features you need to implement now to outshine competitors. You’ll discover new web design trends that create stickier sites, convert more visitors, and establish your brand as an industry leader.

With these must-have features, you’ll transform your site into a customer-attracting powerhouse.

Why Website Features Matter

A stunning design and slick graphics will only get you so far. To truly stand out, your website needs features that provide real value to visitors. Studies show that people spend just 15 seconds judging a website’s credibility, so make them count!

Website features provide key benefits to small businesses:

  • Increased credibility. Features like security certifications, customer reviews, and social media integrations boost trust and credibility with visitors. This helps convert skeptical customers into loyal ones.
  • Improved user experience. Features like mobile responsiveness, intuitive navigation, and streamlined forms make it easy for customers to find what they need and complete tasks. This leads to higher satisfaction and repeat visits.
  • Enhanced marketing impact. Features like email capture forms, social sharing buttons, and targeted content help spread your message and brand to a wider audience. This fuels more traffic and leads over time.
  • Better search engine rankings. Google and other search engines favor websites with useful, engaging features that provide value to users. This can help boost your website’s search rankings and visibility.

In short, website features act as the key differentiators that transform an average website into a powerful lead-generation and brand-building tool.

By implementing must-have features, you give prospects compelling reasons to choose your business over competitors with basic websites.

9 Must-Have Website Features to Stand Out

The look and functionality of your website can make or break your business. According to studies, 75% of users judge a company’s credibility based on their website design. As trends in web design evolve rapidly, you need to keep up to provide visitors with an optimal experience.

Here are nine must-have features to make your website shine.

Personalized Experiences

Providing a personalized experience for each visitor is key.

Over 80% of customers say personalization plays a role in their purchasing decisions. Leverage data and AI to customize content for each visitor based on their interests and behavior. Provide tailored product recommendations and a personalized homepage.

You can track visitors and customize web pages to their needs and interests using cookies and analytics. For example, if a customer has viewed hiking gear before, you can display related products and categories on their next visit.

According to research, over 70% of customers feel frustrated with irrelevant content and product recommendations. Personalization helps solve this issue and boosts sales.

user friendly navigation is one of the must-have website features for businesses

On-Point and User-Friendly Navigation

With so little time to capture attention, easy navigation is key.

According to studies, nearly 50% of visitors will leave a website that isn’t visually appealing or easy to navigate.

Use tabs, buttons, and links to intuitively guide visitors to important pages and content. Drop-down menus are ideal for directing users to categories and subpages.

High-Quality Media

Nearly two-thirds of people are visual learners. Incorporate high-quality images, videos, and graphics that resonate with your target audience.

People spend 100% more time on web pages with videos. Videos also improve understanding by over 70% and raise the possibility of converting a visitor by 80%.

Frictionless Checkout

According to Google, 53% of mobile site visits are abandoned due to a poor user experience. Ensure an easy check-out process with features like saved payment info, guest checkouts, and social logins.

Remove any unnecessary clicks or page loads. The easier the checkout, the more likely people will complete their purchases.

Lead them With a Call to Action

Once visitors land on your site, clearly show them what to do next. Use large buttons, bold text, or eye-catching graphics for your calls to action. Buttons like “Sign Up Now” or “Learn More” encourage people to take the next step.

Link your CTA to your products, services, or email signup. A/B tests different CTAs to see which one resonates most with your audience.

Place them above the fold on your homepage and at the end of blog posts or service pages.

Accessibility Welcomes All

Over one billion people have disabilities, and accessibility is also vital for search engine optimization. Ensure your site meets WCAG 2.1 standards with features like screen reader compatibility, keyboard navigation, image alt text, and more. An accessible site boosts your reach and improves user experience for all.

Never Forget Mobile-Friendliness

 To reach today’s web users on their terms, a mobile-friendly website is a must-have. Use a responsive design that adapts to any screen size. Your site should be easy to navigate on mobile devices with large clickable buttons and minimal scrolling.

Interactive Interfaces

Customers today expect an engaging online experience. An interactive website engages visitors and makes the experience more memorable.

For example, an interactive map on a tour company’s website allows potential customers to explore destinations and routes. An e-commerce store can use interactive product images, sizing tools, and videos to demonstrate items. These features bring your products and services to life. Studies show that interactive content can increase time spent on websites by over 50% and sales by at least 40%.

Customized Design

A consistent yet unique design resonates with customers. Using a customized color palette, fonts, and layout helps your website stand out while still appearing professional.

For example, an ocean-themed palette with beachy fonts would suit a surf shop. A law firm may opt for a bold serif font and darker, sophisticated colors.

Think of your website as a stage where you can bring your brand’s personality to life. Studies show that cohesive design and branding can improve customer loyalty by up to 33%.

Implementing the right features will make your small business website a destination, not just an online brochure. Also, an engaging, personalized experience will turn first-time visitors into lifelong customers.

Standing out from the competition is key to success, and custom features are essential.

wooden blocks stacked on top of each other, the top has the word "trends"

Bonus: The Latest Trends in Website Design Features

To shine online, you need to stay ahead of the latest web design trends. According to studies, nearly half of users lose interest in a website that has an outdated design.

Art Deco Influence

Art Deco designs with geometric shapes, metallic colors, and lavish ornaments are making a comeback. Incorporate elements like sunbursts, fountains, or symmetry into your site for a stylish retro-modern look.

Cinematic Scrolling

Cinematic scrolling uses parallax effects, full-width images, and videos that scroll horizontally for an immersive user experience. Over 60% of users prefer visually engaging and interactive content. Give your visitors a cinematic treat with this trend.

Custom Illustrations

Abstract or theme-based illustrations are popular now. Commission an artist to create unique graphics that match your brand identity. Illustrations make a memorable impression and help to humanize your business.


A clean, minimal interface with plenty of white space is easy on the eyes and helps the content stand out. Keep your site clutter-free by removing unnecessary elements. A minimalist design is a timeless trend that conveys a sense of sophistication.

So what unique elements will you add to wow your customers?

Staying on the cutting edge of web design is the only way to outdo your competition online.

Keep learning about the latest web design trends, and optimize your site for customer experience and search engine visibility. The investment will pay dividends as you continue to build your online presence and make your mark.

With some thoughtful planning and smart choices, your website can become the 24/7 salesperson and magnet for growth you’ve always envisioned. The time is now to get started – your customers are waiting.

Are you a local business? Are you in need of a winning website that is packed with must-have features to make you the star of your industry?

Own your online presence with Waterfront Graphic Design.

Let us build you a website that:

  • Modern, eye-catching design that reflects your brand.
  • Seamless user experience that keeps visitors engaged.
  • Mobile-first approach to reach customers anywhere.
  • SEO optimization so you’re easily found online.
  • Conversion-focused features to turn website visits into sales.

What are you waiting for? The time is now to unleash the power of your website.

Schedule a free consultation today and let’s discuss your vision!

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