Are you a business owner who’s struggling to create the perfect product label for your brand? You’re not alone.
Designing a product label is not an easy task. It should be both eye-catching and informative. An eye-catching label will grab attention, while an informative label will tell the consumer what they need to know about the product.
But no need to stress, we’ve got this handled.
We did the research so you don’t have to, combing through studies on consumer behavior and statistics on what grabs people’s attention on store shelves.
In this how-to guide, we’ll walk you through some simple tips for choosing colors, images, fonts, and copy that will make your product pop. So roll up those sleeves and let’s get started.
By the end of this article, you’ll possess the knowledge and tools to craft a product label you’ll be proud to showcase.
What Is a Product Label and Why Does It Matter?
As a small business owner, your product labels are one of the most important tools for standing out and connecting with customers. A well-designed label attracts attention, shares what your product is all about, and gives people a reason to choose it over competitors.
What exactly is a product label?
It’s the sticker, tag, or packaging that provides info about your product. Labels display the product name, ingredients or materials, usage directions, quantity, and your company branding. They’re your salesperson on the shelf, so you only have a few seconds to make a good first impression.
Imagine you’re walking down the grocery aisle, trying to decide which cereal to pick. You reach for a box and start scanning the label. It’s like having a conversation with the cereal, learning all about its ingredients, how to eat it, and even how it affects your body. That’s the power of a product label!
Product labels matter for several reasons:
- Informing Consumers: Labels provide consumers with essential information about the product, allowing them to make informed purchasing decisions based on their needs and preferences. They help consumers understand the product’s contents, usage, potential risks, and nutritional value.
- Branding and Marketing: Labels serve as a powerful branding tool, communicating the brand’s identity, values, and messaging to consumers. A well-designed label can enhance brand recognition, establish brand loyalty, and differentiate the product from competitors.
- Regulatory Compliance: Product labels must adhere to various regulations and standards set by government agencies and industry bodies. These regulations ensure that labels provide accurate and truthful information about the product and comply with safety requirements.
- Legal Protection: Labels can provide legal protection for manufacturers and retailers. By providing accurate and complete information about the product, labels can help mitigate potential liability claims arising from product misuse or adverse reactions.
- Sustainability and Environmental Impact: Labels can play a role in promoting sustainability and environmental awareness. They can provide information about the product’s origins, manufacturing processes, and environmental impact, allowing consumers to make informed choices based on their eco-conscious preferences.
Businesses should invest in creating high-quality, informative, and visually appealing labels that effectively communicate the value of their products and contribute to their overall success.
Key Elements to Include on Your Product Label
As a small business owner, the product label is one of your most powerful marketing tools. It’s your chance to make a stellar first impression and motivate customers to choose your product. But with so much riding on such a small space, where do you even start? Here are some key elements to include on your product label:
A Catchy Product Name
Come up with a name that captures your product’s essence or key benefit. Keep it short, memorable, and search engine friendly. Use a stylized or colored font to make it pop. Place the name prominently at the top of the label.
Your label should reflect your brand’s visual style. Use your logo, brand colors, and chosen typography. Even in a small space, these cues help to build brand recognition and loyalty.
Ingredients or Product Details
List the ingredients, materials, or key product features so customers know exactly what they’re getting. An ingredient list is required for food products. Use clear sections, bullet points, or numbers to organize the information in an easy-to-read way.
Usage or Directions
Provide any directions or instructions on how to properly use the product. This is especially important for medications, beauty products, or anything the customer will interact with directly. Visual demonstrations or illustrations are helpful for quick comprehension.
Include your company name, website, and contact details so customers can get in touch with any questions or comments. This establishes transparency and accountability, building trust in your brand.
An eye-catching yet informative product label is key to making a great first impression. By focusing on these essential elements, you’ll motivate customers to choose your product every time. Keep refining and optimizing your labels, and watch as your sales start climbing.
Design Considerations for an Eye-Catching Label
When designing your product label, keep in mind that it should be eye-catching while also communicating key details about your product. Here are some factors to consider:
Use colors, shapes, and images that will grab attention on crowded store shelves. Studies show we make most of our purchasing decisions within 3 seconds, so make those seconds count! Employing contrast, visual hierarchy, and thoughtful layout can direct the viewer’s gaze to what’s most important.
Choosing Readable Typography
Don’t let fancy fonts undermine your design. For vital info like the product name or instructions, use simple, sans-serif fonts like Helvetica that are easy to read. However, stylized fonts can capture attention in titles or slogans. Use bolding, italics, or color to emphasize words. Ensure adequate contrast between the text and its background for optimal readability. The type size must be large enough to read quickly.
Communicating Key Details
Your label must share essential details like the product name, purpose, ingredients, quantity, directions, and manufacturer. Place the most important info like the name and purpose prominently at the top or center. Icons and visual cues can denote attributes like organic or fair trade. Organize additional info in a logical way. Consider how the label will look on your packaging to determine the layout.
Reflecting Your Brand
Your product label should reflect your unique brand identity. What attributes define your brand – boldness, elegance, efficiency? Review your brand guidelines for colors, fonts, images, and messaging to use. Consistent visual identity builds recognition and trust. For example, Tiffany & Co.’s robin egg blue conveys elegance and quality.
Optimizing for Search
Use relevant keywords, synonyms, and related terms throughout your label to improve search ranking. For example, if your product is an organic facial cleanser, include words like “natural”, “cruelty-free” and “eco-friendly”. Place important keywords prominently.
Following Rules and Regulations for Compliant Labeling
Following the rules for labeling compliance is key to ensuring your product makes it to market. There are several regulations you’ll need to be aware of, depending on where you’re selling your goods. In the U.S., the Fair Packaging and Labeling Act (FPLA) requires you to disclose things like net contents, product identity, and your business contact information.
Make sure your product’s name, or identity, is prominently displayed. Use a large, bold font that clearly conveys what’s inside. You might also include an image of the product on the label to show customers what they’re buying visually.
List the total amount, weight, volume or count so customers know exactly how much of the product is in the container. The net quantity must be written in both U.S. standard units, like fluid ounces or pounds, as well as metric units.
For food, cosmetics, or anything else with multiple ingredients, list them in descending order by predominance. Clearly call out any potential allergens like wheat, nuts, or soy. Ingredients should be written in a font size similar to the net quantity for easy reading.
Your company’s name, address, and contact details must appear on the product label. List the name and full street address of your business. You may also choose to include additional details like your company’s website, email or customer service phone number.
Country of Origin
Note where the product and its components were made or manufactured. The country of origin declaration helps ensure compliance with trade regulations.
Following these rules for creating compliant labels will get your product on the shelves. Be sure to double-check with regulators about any additional requirements for your specific product. The effort put into crafting a label that meets all guidelines will be well worth it when your goods reach the market.
Testing and Optimizing Your Label for Maximum Impact
Once you’ve finalized your product label design, it’s time to test it and make any needed improvements. Even minor tweaks can significantly impact how well your label attracts attention and motivates purchases.
Show options to focus groups
Gather a few people from your target audience and show them 2-3 label options. Ask which they prefer and why. Look for trends in their feedback to determine the most compelling choice. You may find that a specific color, font or layout resonates most. Focus groups provide invaluable insights into how real customers will respond to your labels.
A/B test on e-commerce site
If you sell products on your website or a third-party e-commerce platform, set up A/B tests to compare how different label designs impact click-through and conversion rates. For example, test your original label against a redesigned option to see which garners more interest. A/B testing takes the guesswork out of the optimization process and provides data-driven guidance.
Check label in use
Once your product hits store shelves, evaluate how the label performs in its natural environment. Do customers glance over it or stop to examine the product? Is all the necessary info clear and legible? Notice how your label compares to competitors’ designs. Look for any issues preventing customers from engaging with your product. Then make refinements to improve visibility, clarity, and overall impact.
Redesign as needed
Don’t be afraid to redesign your label if needed to boost results. You can tweak small elements like changing the font, adjusting the layout, or updating product images. Or undertake a complete redesign with new colors, copy, graphics, and branding. Redesigning allows you to apply insights gained from testing and stay ahead of trends in label design. Continual optimization and refinement will maximize the influence of your product labels.
Following up on your initial design efforts with rigorous testing and refining is key. Analyze how customers respond to your labels and make data-driven decisions about any changes needed. Even minor fixes can lead to major improvements in capturing attention, conveying information, and motivating sales. Optimizing your labels is an ongoing process, but one that yields significant rewards.
So there you have it, a few simple tips to help you create an eye-catching product label for your small business. Remember, your label is your chance to make a great first impression and connect with customers.
Focus on your brand message, choose an easy-to-read font, use high-quality images, and keep some white space. With the right design, your product will stand out on shelves and capture people’s attention. Designing your own label may seem challenging, but following these guidelines will set you up for success.
You’ve put in the work to build an amazing product, now make sure you have an amazing label to match. With the perfect product label, your business is sure to thrive.
With a keen eye for detail and a commitment to creating stunning visuals that tell your unique story, Waterfront Graphic Design is passionate about helping businesses of all sizes succeed, and we’re always up for a challenge.
So let us help you make your brand a wave-maker in the marketplace.